UNTOLD Festival
Started in 2015, Untold Festival is now one of the largest dance music festivals in Europe.
Software development, Performance optimization and Enhanced live support
We were appointed to lead the product growth strategy, including digital strategy, customer experience, proposition, and brand identity creation. Working closely with the Untold Festival teams, we created a new, responsive, cross-channel platform to support the innovation of the wider business initiative.
UNTOLD FESTIVAL
OVERVIEW
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There were several core challenges we dealt with successfully
Challenges
The UNTOLD Festival faced several challenges, including issues with ticketing fraud, high commissions from third-party ticket platforms, and an inefficient ticketing process that hindered user experience.
During peak ticket sales periods, UNTOLD’s platform needed to handle massive spikes in traffic to ensure a smooth and reliable experience for its extensive user base. Implementing robust security measures was essential to prevent fraud and protect user data effectively.
Furthermore, integrating seamlessly with various systems such as payment gateways, access control, and marketing tools was crucial for operational efficiency and enhancing the overall experience at UNTOLD.
Solutions
We developed in-town.ro, a custom ticketing platform tailored to UNTOLD’s needs. This solution streamlined operations and reduced costs by eliminating third-party commissions.
We implemented stringent security measures, including advanced encryption and a secure resale marketplace, to effectively combat ticket fraud and protect attendee data.
The new platform offered a streamlined and intuitive interface, making it easier for fans to purchase and manage their tickets.
Leveraging a scalable architecture and content delivery networks (CDNs), in-town.ro efficiently handled high traffic volumes during peak periods, ensuring reliable performance and user satisfaction.
The platform seamlessly integrated with various third-party systems, including payment gateways, access controls, and marketing tools, optimising operational efficiency and enhancing the overall festival experience.
Results
These solutions boosted ticket sales for the Untold Festival, cut costs by eliminating commissions, improved user satisfaction, enhanced security, and introduced new revenue streams
By partnering with TEC, UNTOLD successfully revolutionised the ticketing process.
The ticketing platform has become a model for other festivals seeking to enhance their ticketing operations and provide a seamless experience for their attendees.
• Massive Increase in Online Sales
Online ticket sales increased by 184% in the first year after implementing the new platform. In subsequent years, 15,000 tickets were sold in under 30 seconds during peak sales periods.
• Significant Cost Savings
The elimination of third-party commissions led to substantial cost savings for the festivals.
• Enhanced User Experience
User satisfaction with the ticketing process improved significantly, as evidenced by positive feedback and increased engagement.
• Reduced Fraud
User satisfaction with the ticketing process improved significantly, as evidenced by positive feedback and increased engagement.