Sports events are a global entertainment phenomenon. A billion dollar industry that captivates the thousands of fans that attend each match, and the millions more who watch at home or follow the action on their phones. For those tasked with delivering these events, and meeting the needs of the different stakeholders involved, there is a raft of operational challenges to overcome.
Whether focusing on delivering the sport itself or providing the optimal experience for fans, media and VIPs, technology has transformed rights holders’ ability to stage sporting events. Digital innovations across society have simultaneously driven up our expectations and given organisers the tools to exceed them.
In our latest whitepaper, “Digitally Optimising Sports Event Delivery”, we dive into what those expectations are. We look at the operational challenges rights holders face in striving to meet them and the technological options they have in doing so, tapping into the technicalities our own experience working with different sports organisations and the solutions we have delivered for them.
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