Hugo Perttu

Hugo Perttu

I’m passionate about helping sports organizations, clubs, and live event brands grow through smart use of digital technology. At TEC, we bring together international experience from large federations to small clubs and other leading sports and entertainment organizations.

My focus is on bridging the gap between business goals and digital capabilities turning data, athlete’s data, fan engagement, and technology platforms into tangible results.

With a background in marketing, partnerships, and digital transformation, I work closely with sports clubs and federations to help them modernize their operations, unlock new revenue streams, and build stronger connections with fans and sponsors. As a business developer always to find new solutions to bring new innovations to athletes, fans, leaders, viewers and to all around that sport you love and live.

Driven by curiosity, collaboration, and results, I believe the next big step for sports isn’t just digitalization – it’s personalization, community, and data-driven growth.

Sports fan first, technologist second.