A new vision for Middle Eastern sport
Nearly a century after oil transformed the Gulf, the region is undergoing another seismic shift. With demand for fossil fuels declining and youthful populations driving societal change, nations such as Saudi Arabia, the UAE, and Qatar are reimagining their futures. Sport sits at the heart of their national strategies as a catalyst for healthier lifestyles, diversified economies, and global influence.
Digital innovation is central to these ambitions. With AI, advanced analytics, and digital ecosystems, technology is seen as the engine for delivering sporting goals. While Gulf states have already launched major digital initiatives, with timelines stretching to 2030 and beyond, much more remains to be done.
In our latest whitepaper, The Role of Digital in Realising Middle East Sports Ambitions, we analyse how the region’s leading nations are using technology to achieve their sporting objectives and where innovation can take them next.
How is technology making a difference to the Middle East Sports Industry?
Download the full whitepaper to explore the strategies shaping the future of sport in the Middle East.
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