We live on the go, work where there is Wi-Fi and expect to consume the content we want, when we want, no matter where we are. This modern mobile revolution began with the advent of the internet but has been driven by the emergence of smartphones and mobile devices, which are now the dominant source of internet use accounting for almost 60% of traffic globally.
With the number of smartphone users set to exceed 7bn in 2024 – that’s over 85% of the world’s population – mobile internet dominance is only set to continue. Therefore, businesses must develop their digital platforms to ensure they are mobile-orientated. This can be done by developing/adapting websites that are tailored to mobile use or by creating mobile apps. With the different benefits they offer, apps are growing in popularity – 62% of businesses have an app or are in the process of building one – but with over 200m active websites worldwide compared to just over 7m mobile apps across iOS and Android, optimising websites for mobile is still a big part of the market.
When evaluating the best mobile solution for your business, there are several important factors to consider. At TEC, we have helped a range of businesses develop their mobile user experience and we’ve tapped into the expertise of our digital engineers to provide this guide to the mobile landscape and the options for navigating it. We look at how developers have adapted to an increasingly mobile-centric world, before analysing the different digital options available for presenting mobile content, the advantages and disadvantages of each and what you need to think about when choosing the best option for your business.
