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TEC’s latest whitepaper explores how technology is reshaping sport in the Middle East

Saudi Arabia, the UAE, and Qatar are using technology to power healthier lifestyles, diversify economies, and build global sporting influence.

At TEC, we’ve partnered with some of the world’s leading sports rights holders to deliver digital platforms that scale to global audiences, enhance fan experiences, and streamline operations. Our work shows how innovation can unlock both sporting and commercial ambitions, lessons that resonate strongly with the Gulf’s vision for the future.

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2026 is shaping up to be a huge year for global sport. From the Australian Open, Six Nations and Winter Olympics to the FIFA World Cup, Wimbledon, The Open, the Commonwealth Games and the US Open, the calendar is stacked with world‑class competitions across every major discipline.

Whichever sport you follow, 2026 has something big on the horizon.