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TEC’s latest whitepaper explores how technology is reshaping sport in the Middle East

Saudi Arabia, the UAE, and Qatar are using technology to power healthier lifestyles, diversify economies, and build global sporting influence.

At TEC, we’ve partnered with some of the world’s leading sports rights holders to deliver digital platforms that scale to global audiences, enhance fan experiences, and streamline operations. Our work shows how innovation can unlock both sporting and commercial ambitions, lessons that resonate strongly with the Gulf’s vision for the future.

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Sports fans, get ready for an action-packed 2025! From annual tennis and golf classics to thrilling biennial championships in swimming, athletics, and skiing, the year is brimming with excitement. Rugby, cricket, and the debut of the FIFA Club World Cup promise historic moments, while women’s sports take center stage with the UEFA European Championships and the Cricket World Cup. Whatever your passion, 2025 is set to celebrate the best of sportsmanship and competition. Don’t miss out!